• Kat Costa

Lights, Camera, Action: (The Importance of Video in your 2020 Marketing Plan)

A new decade is here, and it's the perfect time to take your marketing strategy to the next level. 2020 is all about video marketing, with online videos making up more than 80% of all consumer internet traffic (85% in the US). Beyond the ability to increase your social sharing, video marketing can also add credibility and trust to your brand.

Breakthrough has created a list of benefits that highlight the importance of adding video marketing to your 2020 strategy:

Enhances SEO- One major factor in search engine ranking is the length of time consumers stay on your site. When a consumer is watching a video, their time on your site increases, which sends a signal to Google that you're providing useful content. In fact, video is such a powerful tool for SEO that you are 53x more likely to show up on page 1 of Google if you have a video embedded on your website.

Improved ROI – Of course, with any new strategy implementation, it is essential to see ROI. Video marketing is ideal for increasing ROI. According to Wyzol, 84% of marketers say video has helped them increase traffic to their website, with 81% saying video has helped them generate leads. Video aids in a great customer experience, which not only gains new customers but creates retention.

Explain Products/Services - Video is an easy way for consumers to learn how your products or services work. 98% of users say they've watched an explainer video to learn more about a product. By explaining your service through video, you are making your message clear and articulated exactly how you want. Explanation videos can also be used to showcase product launches or even explain a company's mission statement.

Builds Connection and Trust – Being that consumers regularly witness mundane, irrelevant branding- genuine and targeted video marketing is an effective way to build trust. Video tends to feel personal, and frequently puts a face or personality to a brand. It allows a connection to form between consumers and the company. Hubspot claims 64% of users are more likely to buy a product online after watching a video.

Easy to Enjoy – There is nothing that turns consumers away like a text-heavy description. Today, we are so busy that if the information we need isn't easily available, we move on. Consumers don't want to search for their answers or read a long paragraph about a new product. Video ensures the information they need is found quickly and without much effort. One minute of video is worth 1.8 million words.

Shareable – When consumers find a video they love, they share it. Having consumers share a video is a perfect way to get social engagement growth. On social channels alone, video generates 1200% more shares than text and image content combined. Yes, you read that correctly, 1200%! Video content that is interesting and easy to engage with is guaranteed to reach a broader audience.

Creating a video that is relevant to your brand and exciting for your consumers is an excellent way to boost your 2020 marketing strategy with new leads and higher conversion rates. If you're interested in creating engaging videos for your brand, Contact Breakthrough today, and let's get the camera rolling!

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