Building a Growth-Orientated Marketing Engine for Greenscape
Greenscape partnered with Breakthrough to elevate their brand presence, modernize their marketing, and support business growth across multiple channels. The goal was to transform strong creative into a cohesive system that generated warm leads, strengthened credibility, and supported their internal sales efforts.
The Challenge
Greenscape had a strong reputation and quality service offering, but their marketing lacked consistency and scalability. They needed a clearer brand presence, a more effective digital foundation, and marketing systems that could actively support growth rather than simply exist as standalone assets.
The Approach
Breakthrough delivered a full-scale marketing solution designed to align creative execution with business objectives.
Work included:
Social media strategy and ongoing content
Email marketing and customer communication
Website build and SEO optimization
Monthly blog content to support search visibility and authority
Script development and video production
Photography, videography, and drone content
Client-facing marketing materials
Support for internal client events
Each element was designed to work together—building trust externally while giving Greenscape’s sales team tools they could actively use.
The Impact
The result was a more polished, professional brand presence paired with marketing that actually drove results. Greenscape began generating warmer inbound leads, strengthening relationships with existing clients, and providing their sales team with clear, effective materials to support conversations.
Beyond visuals, Breakthrough helped translate creative work into actionable insights, turning content, campaigns, and data into real business momentum. The partnership positioned Greenscape for expansion while maintaining consistency, clarity, and credibility across every touchpoint.
Key Takeaways
Strong creative only works when it’s connected to strategy. By aligning content, systems, and storytelling, Greenscape moved from scattered marketing efforts to a unified engine built for growth.
Client Testimonials
Jon Ciffolillo
Vice President of Green Scape
