Scaling a Multi-Brand Restaurant Portfolio With M & A Brands
M&A Brands partnered with Breakthrough as a long-term growth partner to build, scale, and unify marketing across a portfolio of fast-growing food concepts, including Mike & Patty’s, HotBox, and Flourhouse. The engagement focused on turning creative excellence into measurable business results, driving traffic, increasing sales, and supporting rapid expansion.
At the start of the partnership, the group operated three locations. Today, the portfolio has grown to eight locations, supported by cohesive strategy, intentional campaigns, and performance-driven execution.
The Challenge
M&A Brands was expanding quickly and needed marketing that could scale just as fast, without sacrificing brand identity or performance. Each concept had a distinct voice and audience, but success depended on creating a unified system that connected storytelling, community engagement, and conversion across multiple locations and channels.
The opportunity wasn’t just visibility, it was building momentum that translated directly to revenue.
The Approach
Breakthrough delivered a fully integrated marketing program designed to drive awareness, engagement, and sales, online, in-store, and in the community.
Work included:
Influencer marketing programs and live influencer events designed to create real-world buzz and measurable foot traffic
Intentional campaign planning tied to product launches, seasonal moments, and brand milestones
High-performing email and text marketing, built around segmentation, timing, and conversion-focused messaging
Social media strategy and execution across multiple brands and locations
Website design and development to support discoverability and ordering behavior
Brand systems, assets, and guidelines to ensure consistency at scale
Photography and videography created specifically for performance across digital, email, and in-store use
Press releases and media outreach, securing prominent city placements
Operational and go-to-market support, bridging marketing execution with business decision-making
Every initiative was designed with a clear objective, ensuring creative work didn’t just look good, but directly supported growth.
The Impact
The result was a marketing engine that consistently delivered. Influencer events and campaigns drove meaningful awareness and in-person engagement, while email and text marketing became a major revenue driver, generating strong ROI and repeat traffic across locations.
Brand consistency improved as the portfolio expanded, customer engagement deepened, and marketing efforts became easier to replicate with each new opening. Breakthrough’s ability to translate creative momentum into actionable insights helped M&A Brands scale from three to eight locations while maintaining clarity, credibility, and performance.
Key Takeaways
Growth doesn’t happen by accident. By pairing intentional campaigns, high-performing lifecycle marketing, and community-driven activations, M&A Brands turned creativity into a scalable business advantage.
Client Testimonials
Stephanie Milam
COO of M&A Brands
"Bradley is very fun and easy to work with. He takes feedback very well, and has great campaign ideas. He also manages others well, and is a thorough communicator. I always enjoy working with Bradley!"
Ania Zaroda
Co-founder of M&A Brands
"Bradley is a pleasure to work with. He comes up with great content, photoshoots, projects and overall marketing. He has worked on a number of brands for my company. A solid person with great work ethic."
Mike Gurevich
Co-founder of M&A Brands
