Driving Desire & Conversion for The Vault Jewelry Company
The Vault Jewelry Company is a luxury jewelry brand known for its timeless designs, refined craftsmanship, and elevated aesthetic. Rooted in elegance and intention, the brand speaks to a modern consumer who values both beauty and meaning. Every piece is designed to feel enduring yet contemporary, making The Vault a standout in the luxury jewelry space.
The Challenge
The goal was to create a cohesive, high-impact creative campaign that elevated The Vault’s brand presence across all digital touchpoints. Breakthrough was tasked with producing premium photo and video content that not only reflected the brand’s luxury positioning, but also drove engagement, conversions, and long-term brand equity.
Key objectives included:
Increasing brand awareness
Generating high-quality leads
Acquiring new customers
Driving website traffic and conversions
The Approach
Breakthrough managed the campaign end-to-end, from concept to execution, ensuring every creative decision aligned with both brand identity and business goals.
Services provided included:
Creative strategy and campaign ideation
Talent management, including photographer and model coordination
Set design and scene styling to reflect luxury and sophistication
Multi-day photo and video production
Post-production and content optimization
Strategic content preparation for social media, email marketing, paid ads, PR, and website use
All assets were intentionally designed for versatility and performance across platforms.
The Impact
The campaign delivered a robust library of high-quality, on-brand content that seamlessly translated across multiple marketing channels. By pairing refined creative direction with a data-driven approach, Breakthrough helped The Vault strengthen brand recognition, elevate visual storytelling, and support conversion-focused marketing efforts.
The result was a cohesive, luxury-forward campaign that:
Enhanced The Vault’s digital presence
Provided scalable content for ongoing marketing initiatives
Reinforced brand consistency across platforms
Positioned The Vault for sustained growth and engagement
Key Takeaways
By creating high-quality, brand-aligned photography and videography, The Vault Jewelry Company elevated its digital presence, strengthened brand recognition, and drove engagement and conversions across all channels. The campaign’s cohesive, versatile content library provided a scalable foundation for ongoing marketing, ensuring consistent luxury storytelling and long-term growth.
Client Testimonials
Katherine Jetter
Owner of The Vault Jewelry Company
“Breakthrough has completely transformed the way we approach our campaigns and marketing in general. Their experienced team brings a level of creativity and strategic thinking that directly drives results. Unlike other agencies we've worked with, they truly understand the intersection of art and commerce, every idea is backed by a clear business impact. They are consummate professionals, and deliver beyond expectations. We look forward to continuing our partnership with Breakthrough on future campaigns.”
Lynda Galvin
Marketing Coordinator
