Elevating Prism Salon's Online Presense to Match It's Prestige Reputation
Prism Salon partnered with Breakthrough to modernize their digital presence and support long-term business growth. The focus was on creating a website that reflected the quality of their work, improved discoverability, and provided a strong foundation for ongoing marketing and operations.
What began as a website project quickly evolved into a broader partnership centered on clarity, consistency, and scale.
The Challenge
Prism Salon had built a strong reputation through their in-person experience, but their website and digital infrastructure no longer reflected the brand they had become. The existing site lacked clarity, polish, and functionality, making it difficult to showcase services, support search visibility, and scale marketing efforts.
They needed more than a visual refresh, they needed a system that worked for the business.
The Approach
Breakthrough approached the project with both creative and operational goals in mind, ensuring the website would serve as a true business asset.
Work included:
Website design and development
Search engine optimization (SEO)
Ongoing website maintenance and support
Business consulting and strategic guidance
Graphic design to support brand consistency
The site was rebuilt from the ground up with a focus on user experience, brand clarity, and performance, creating a digital home that felt intuitive, elevated, and aligned with Prism’s in-salon experience.
The Impact
The new website provided Prism Salon with a clear, professional, and scalable digital foundation. Improved structure and SEO helped increase visibility, while thoughtful design and messaging made it easier for new clients to understand services and take action.
Beyond the site itself, Breakthrough supported Prism with ongoing consulting and maintenance, ensuring the platform stayed current, functional, and aligned with the business as it evolved. The result was a more confident brand presence and a digital system that actively supported growth instead of holding it back.
Key Takeaways
A strong website should do more than exist, it should work. By combining design, SEO, and strategic consulting, Prism Salon moved from an outdated digital presence to a modern platform built to support clarity, credibility, and long-term success.
Client Testimonials
Emily Goerges
Owner of Prism Salon
